With over a decade of experience, I specialize in making complex tools feel simple, yet powerful. I focus on designing intuitive systems that harness AI and data to increase productivity for technical users, without getting in their way.

I believe the best design starts with good communication. Not just in pixels, but in the way we tell stories, share ideas, and build alignment. Process should bend to fit the problem—not the other way around. And if a design system isn’t serving its users, it’s time to rethink the system.

Here are a few things I love working on:

• Data tools & IDEs– creating powerful, flexible environments for analysts and engineers

• AI workflows– building agentic frameworks to support human expertise

• Cross-functional strategy– partnering across design, product, and engineering to solve complex problems

• Hype videos– making launch videos that celebrate our work and get customers genuinely excited

Let’s chat, or swap gift
wrap recommendations.

samfergdesign@gmail.com